Amanda Wood replied to the topic Press Relations Strategies in the World of “Informal” Media in the forum E-government 10 years, 7 months ago
Thanks for all of your insight. We are currently using various social media including blogs, twitter, and facebook to accomplish these goals.
But as I wrote on Adriel Hampton;s blog post on this rtopic (http://adrielhampton.wordpress.com/2009/01/21/gov-20-positive-engagement/) In essence we have just figuratively moved to a new city and we don’t know anyone. The first step isn’t to throw a party. In other words you don’t first start a blog, you have to make friends. Online, in social media making friends is directly interacting.
As Adriel said, and I believe it is true the best way to deal with this shift is for press officers to go directly to the bloggers and reporters who are reporting on their areas, to comment, and engage the public directly. If the formal media is failing us, the informal media has to be the solution. Getting out there building a set of online social skills to build relationships as press officers have always done offline is a solution. It takes time and a paradigm shift but the days of putting out a press release and making a phone call have left us with the reporters.
But we need more strategy and more internal structures to tackle this huge problem. It seems overwhelming…
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