Amanda Wood started the topic Press Relations Strategies in the World of “Informal” Media in the forum Government 2.0 Club 10 years, 8 months ago
I am re-posting this discussion for the Govt. 2.0 Club. It was previously posted in the eGovernment Group. If you belong to both groups please disregard.
My agency is looking into new ways of getting our public health messages heard because health beat reporters are loosing their jobs therefore our press officers’ hard earned contacts are gone. The industry is changing so quickly that it is difficult to find reporters who will listen. Press releases don’t have much impact. We know this is the new world order and are looking for ways to tackle it head on. Do you have any ideas about how to harness the powers of the bloggers? Or even where to find the right blogs/news outlets, etc to serve your public? How have you or your agency dealt with this issue?
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