Amanda Wood replied to the topic Press Relations Strategies in the World of “Informal” Media in the forum Government 2.0 Club 10 years, 6 months ago
I believe in the power of crowdsourcing. Internally our communications office works together as a team to come up with ideas and implement them. All of the different areas of communication (press, technology and marketing) are key to solving the quandaries of the day. Together we came up with a great plan for this challenge. It integrates some Social Media Newsroom ideas with a more hands on approach of listening and contributing to blogs as educators. We chose to use from Technorati to engage and attempt to get out there. It is slow to implement b/c there is a clear need for a culture shift and these things just take time, but we hope that we can learn to listen in the interest of open government.
Thanks to everyone who offered insight. As with all things web 2.0; we can’t do it without each other.
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