Amanda Wood replied to the topic Press Relations Strategies in the World of “Informal” Media in the forum Government 2.0 Club 10 years, 7 months ago
Thanks, Jeffrey and Denise. I wanted to add this template to the discussions which I feel really helps solidify the concepts that we have rolling around.
The Social Media News Room
This template is from 2007. It seems to cover some important ground and has helped us ground our thinking about distribution streams. Perhaps if we add a few other streams like Twitter and a Facebook page to funnel the RSS feeds generated it will cover many of our needs with a few clear “get the ball rolling” challenges.
The other challenge I see is making PR contacts with informal media. We are considering adding blog response to our PR job description in the interest of relationship building. At this moment we have gone from thirteen (13) press contacts writing stories on the health beat to none (0) in NYC since 2007. Two of our newspapers closed in that time. What do you think?
I’m excited to hear your talk, Jeffrey.
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