Thanks, Lovisa and David.
David, this is exactly the challenge b/c it is a complete paradigm shift for us and I would venture to say, for many government agencies. We have made some headway in the past year by starting a blog and a twitter account, as well as MySpace marketing initiatives and Facebook community building efforts around certain topics. We want to listen the problem is convincing everyone internally that we have to listen… Because of this we are working on these solid guidelines to quell the flames of fear (if you will) for those ingrained in the “we speak, you listen” paradigm of PR…
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