Antoinette Taylor replied to the topic Any Advice on How to Market a GSA Schedule for Success? in the forum Miscellaneous 8 years, 10 months ago
Hi Lori, I don’t know if this is expert advice, but it has been highly successful for our organization. After obtaining a GSA schedule 70 our sales team made a list of all past and current Clients eligible to purchase from GSA contract holders.
Then we subscribed to an email-marketing engine. Sending an email message from your company domain name to many email recipients might get your company domain name blacklisted. Maybe I’ll blog about mass email and newsletter perils this week so that I can cover this topic in more depth. We created a customized email message to announce that “…we have created a faster way for you to buy the products and services that you need”. We provided a link to a page on our website dedicated to GSA sales, and emailed everyone on the list.
Two days later we followed up with a quick telephone call to answer any questions the Client may have, and ask for appointments to talk about how they could take advantage of all of the benefits of buying through GSA.
Next, we made it a routine practice to have our sales team remind our current and prospective clients about your GSA schedule and Seaport-e contract. The bulk of our GSA contracts have come from repeat buyers.
We are registered with some of the Buyer/Vendor sites like GSA e-Buy (https://www.ebuy.gsa.gov/advantage/ebuy/start_page.do) Fed Biz (https://www.fbo.gov/), Fed Bid (http://www.fedbid.com/), and others to find GSA contract opportunities to bid on, and we submit a lot of proposals.
Most importantly, when you win a GSA or any Government contract ensure that you provide an excellent product or service, with world-class service and support. With any luck they will contract with your company again in the future. This simple plan has worked very well for us but it does require constant attention.
Good luck and I hope this helps
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