Thanks for clarifying to readers that surveys should be viewed first and foremost as tools for data collection and not as a methodology. Once data is collected through a survey tool, be it Survey Monkey or some other metric, it needs to be analyzed. That’s where you need to consider what “methodology” you intend to utilize to analyze the responses and convert it into meaningful data that will help you apply the results.
I can’t agree more with you that for surveys of large populations or where you intend to use the survey data to make material changes to programs or processes or where precision is important, applying a statistical methodology is critical. The Web Analytics Association has a public sector component and there are many members of that group from the federal government who are well grounded in statistical methodologies. It would not hurt to consult with someone from that group.
Poll of the Week
Could your inbox use a little more awesome?
Sign up to get a daily dose of awesome gov-focused resources, trainings, blogs and articles to help you do you job better.