Bill Brantley started the topic Is Social Media Actually Working For Organizations in the forum Communications, Citizen Engagement, Customer Service 6 years, 8 months ago
Provocative quote – “ZDNet writer Dan Dignan points out other reasons that help explain why social enterprise seems to be failing. My personal favorite? That social enterprise is like a cleverly disguised version of Enterprise Resource Planning (ERP). And that dog just won’t hunt. ‘ERP software changed companies fundamentally, but also led to spectacular IT disasters largely due to people, process and culture. Social with business process integration won’t work.'”
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