One of the fears that I have heard from people is that there are so many tools out there; Facebook, Twitter, MySpace, Technocrati, etc, and there is no way that they can support all of them. So, often the choice is to support none. There is nothing wrong with adopting the use of a limited set of tools. I would suggest that they look at the demographics of the consumer that they wish to reach and match it with the demographics of the user base for the tool.
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