Deb Dyar replied to the topic Where do you get online news? What’s the impact of online news for govt communicators? in the forum Communications, Citizen Engagement, Customer Service 7 years, 5 months ago
Excellent point David and I couldn’t agree more that time is of the essence. The traditional model had key decision-makers developing a plan over a 24 hour period and executing it the next day. Today, govt communicators have hours or minutes to respond effectively and can’t wait for a thumbs up to go!
I don’t mean to dominate this discussion and hope others will engage on this issue as well, but your reply reminded me of another challenge govt communicators face with the proliferation of online news and that is the role of the consumer.
Like govt communicators, the consumer of online news has apps and other tools to customize their news to receive only the news they want. Is there a risk to govt communicators and their ability to reach these consumers?
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