Deb Dyar replied to the topic Where do you get online news? What’s the impact of online news for govt communicators? in the forum Communications, Citizen Engagement, Customer Service 7 years, 6 months ago
A provocative question! For govt communicators, it’s a mixed bag. Online news is unconstrained by print and delibery and positioned to report the news as it happens. This can be a challenge and an opportunity: a challenge in terms of time commitment and an opportunity to correct, frame or otherwise inform readers as news is breaking. If we can stay in step with the news in real time, it reduces the impact of false, misleading or incorrect information resonating with a very fickle and fleeting online audience. Since the average online only reader tends to be younger and spends only a few minutes reading online, our constant presence in these spaces is not only necessary, but critical to brand management.
Another challenge is the proliferation of online news sources and how to stay apace with them. Print media historically has enjoyed a near monopoly status for news. Now the online news world is littered with news giants like CNN and MSNBC to news aggregators like huffingpost.com to blogs by the millions. Fortunately, new digital tools available to govt communicators helps us stay abreast of who is talking about us and when.
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