Deb Dyar started the topic Should the communications department remain in the shadows? in the forum Communications, Citizen Engagement, Customer Service 7 years, 5 months ago
My name is Deb Dyar and I am the Public Relations Officer with the City of Ankeny in Iowa. At a department staff meeting this morning we were discussing the relatively invisible role of the work the public relations department does on behalf of the city and whether that invisibility was detrimental to continued support for the department.
Currently, the City of Ankeny has a one voice communication policy centralized within the public relations department. The department is responsible for brand management, and strategic communications on behalf of the city including: press and media relations, public information, marketing, advertising and all digital services, including the City website and social media spaces.
All production materials are developed and designed in-house. For example, if we produce a marketing piece for economic development or program guide for parks and recreation, there is no acknowledgement that the design, layout and production was done by the City’s public relations department.
We are considering a more visible presence and adopting a new strategy that includes a “designed by” or “created by” statement to the work we produce. Has anyone in a similar position done this? Can you give examples of how your statement reads? Did you encounter any negativity from other city departments? Are there potential pitfalls to adopting this strategy?
Your feedback is greatly appreciated.
Deb Dyar Public Relations Officer City of Ankeny
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