Deb Dyar replied to the topic How can you tell which presidential candidate is using social media more effectively? in the forum Communications, Citizen Engagement, Customer Service 7 years, 5 months ago
I read the PEJ Report as well and was somewhat surprised at the limited strategies being employed. It appears there is more push messaging and very little engagement and almost no two-way conversations taking place.
I’m not sure this type of messaging changes minds or informs undecided voters. What it does do is keep the candidate of choice and what they stand for top of mind for voters who have already made up their mind.
The social media strategy being employed by both campaigns appears to be today’s iteration of robocalls at a lower cost and to a larger audience.
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