A Highlight from the upcoming NAGC Communications School. The foundation of any good communication is a clear message that resonates with the target audience. But if a message is not clear, the story the media tells may not be the one you want to tell. Don’t miss Jennifer Miller, senior counselor of Rockford Gray LLC, as she explains why some messages work and some don’t—and most importantly, how to fixthem.
You’ll learn the three key characteristics of all good messages and how to develop them. Jennifer will help you peel away layers to uncover the core of strong, high-level and engaging messages. “It’s Not About You: Creating A Message that Matters” will be held April 18 at 1:45 p.m. at the 2013 NAGC Communications School, April 17-19, at the Pentagon City Sheraton in Arlington, Va. Check out the complete agenda and register to attend at http://www.nagconline.org. Don’t Miss the National Association of Government Communicators 2013 Communications School!Registration is now open for the NAGC 2013 Communication School, “Government Communicators – Engaging Citizens in Democracy,” being held April 17-19, 2013, in the Washington, D.C., area at the Sheraton Pentagon City Hotel, Arlington, Va. Who Should Attend?Federal, state, and local government communicators including contractors who direct and facilitate government communications—editors, writers, graphic artists, webmasters, video professionals, broadcasters, photographers, information specialists, and agency spokespersons.Why Should You Attend? 1. It’s one of the most affordable training experiences you’ll find.2. You’ll gain knowledge and learn skills you can use immediately to become a more effective communicator. 3. You’ll be with other passionate government communicators, which will help you leverage best practices and build relationships. 4. You will be networking and trading ideas with fellow like-minded communicators and getting energized! 5. It’s only for government communicators!Also, don’t miss the Government Communications Expo, April 18-19, showcasing the latest trends in government communications services, goods, and technologies.Don’t Miss the National Association of Government Communicators 2013 Communications School!2013 Featured Speakers and Topics–Overcoming the Stigma of Government–Learning How to Read Body Language–Using Social Media to Engage Citizens–Facing the Media: On-Camera Training During a Crisis–Plain Language: If you don’t know this stuff, you might be dangerous!–Blue Pencil & Gold Screen Awards Banquet–Communicator of the Year Award presentation–and much more!Don’t miss the Government Communications Expo, April 18-19, showcasing the latest trends in government communications services, goods, and technologies.For registration, schedule, and accepted speakers information, visit http://www.nagconline.org.
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