Heather replied to the topic Would greatly appreciate examples of government internal blogs in the forum Internal Communications 12 years ago
We recently launched an internal blog at the U.S. Census Bureau’s National Processing Center. Fortunately, I did not have a hard time convincing leadership to do this, so I don’t have a document I can share with you to convince your leadership, but feel free to e-mail or call me (812-218-3622) with any questions or to exchange ideas.
One of the biggest concerns going into the project was how inappropriate comments submitted to the blog would be handled. We addresssed this in two ways: 1) by not allowing anonymous comments (all users are authenticated and must log in) and 2) by setting policies that will prevent inappropriate comments (the policies clearly state that submissions not corresponding to the blog rules will not be posted). All comments are reviewed before they are posted.
Now that we have a few postings under our belt, another concern we have had to deal with is coming up with content for the blog. Blogging is new to all of the leadership, so a lot of coaching and suggestions for possible topics is required. The format that has worked best for us is for me to interview the blogger (with a voice recorder), then transcribe their comments into a draft post that they can edit and finalize. This is much less intimidating than asking someone to sit in front of a blank computer screen and write a post when they don’t have past blogging experience. Instead, we just sit down and talk and the blog writes itself (for the most part). This format also gives me the opportunity to ask questions to draw out key points for the blog.
We recently established a blog schedule with proposed topics so each leader can see when their next post is scheduled. The schedule is flexible, so if a great topic arises unexpectedly, we can adapt accordingly.
We ask supervisors to post printed copies of the blog in work areas where employees don’t have desktop access to the Intranet (although they can access it at our “self-service centers” if they choose).
We used internally hosted WordPress for our blog, so there was no cost involved.
I’d be happy to share a copy of our blog rules with anyone who would like one; I adapted them from some rules shared with me by someone else.