Hildreth England, RD LD started the topic How have you described/defined the relationship between branding and citizen engagement to your management? in the forum Communications, Citizen Engagement, Customer Service 7 years, 11 months ago
I’m an Engagement Specialist who’s working on internal buy-in for stronger branding efforts in our government public health program.
I’m finding barriers to creating and supporting strong, consistent branding in the public sphere from established stakeholders. It’s been particularly difficult to define the concept due to lack of knowledge of or appreciation for branding and its relationship to successful client engagement and behavior change.
I wonder if any of you working in engagement, new marketing, or gov 2.0 have faced similar challenges? What’s your 4-sentence pitch to sell the concept of branding in government to your higher-ups? How do you explain the value of investing in and sticking to a strong “brand” for your agency?
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