Hildreth England, RD LD replied to the topic How have you described/defined the relationship between branding and citizen engagement to your management? in the forum Communications, Citizen Engagement, Customer Service 7 years, 11 months ago
@Robert, I’d love to engage in an online exercise. It sounds like a good practice run.
I agree that the discussions at the tables of decision-makers are distinctly different from those happening outside the conference room. I disagree that the concept of citizen engagement is fuzzy to C-level management, generally. My daily discussions with mine indicate a clear dedication to engagement, but not so much the connection of ‘branding’ to it (which is my original question to the forum).
I’m just curious about how to make government the authority, the ‘goto source for information’ for public interests as @Dan Harris said, if we as public entities aren’t top-of-mind or don’t have a relationship with clients that they value and trust.
thanks for your insight!
Poll of the Week
Could your inbox use a little more awesome?
Sign up to get a daily dose of awesome gov-focused resources, trainings, blogs and articles to help you do you job better.