Bill Greeves (MuniGov2.0 Founder/Communications & IT Director
for Roanoke County,VA) and I are starting a study to understand how government agencies are using social media applications and how formalized the usage is. The goal is to understand whether agencies have written social media policies (how to use social media tools) or social media strategy documents (how do the new channels fit into the existing organizational strategy to support the mission).Bill has posted our call for participation on his blog. Here is the call and link to a short (10 questions) survey:Govt 2.0: From Tools to Policy to ConvergenceAs I think back over the past two years, specifically with my involvement in the world of Government 2.0, I can’t
help but think its adoption has coalesced into three phases. Nearly
all of us have experienced some aspect of Phase I: Tools. What is
Government 2.0? How does Twitter work? What good is Facebook?
Phase I is very hands-on and experiential. It consists of learning the
technologies that provide a foundation for Govt2.0 adoption. Many of
the 2.0 movers and shakers might consider Phase I old news. But the
truth is that when you look at government organizations as whole,
particularly those of us at the local level, most are still in this
phase – conducting experiments, discussing with peers, working on buy-in
from our organizations, etc.
A small percentage of us have taken the next big step to Phase II: Policy. Phase II, which I highlighted
in an entry a few months back, is focused on the larger, more
extensive issue of the “how” of government 2.0. The effective policies
cover such delicate topics as ownership, legal responsibilities, message
consistency, etc. It answers sometimes difficult questions. Who
will manage these tools? What can we tolerate in terms of two-way
communication and feedback? Which tools will we deploy? The
numbers of social media “policies” that address these issues continue to
expand at a slow but steady rate.
This brings us to the relatively uncharted waters of Phase III: Convergence – a merger of these tools and concepts with our larger
organizational strategy. How do we keep the momentum going? What’s
next for us if we want to truly institutionalize the use of not just
the tools but more importantly the concepts and the potential they
represent, such as collaboration, open government and knowledge
management? How do we take that next step to integrate these tools into
our organizations’ larger communications or development strategy?
These are all excellent questions. And no, I don’t know the
That’s where you come in! Together with Ines Mergel, Assistant Professor of Public Administration at the Maxwell School of Citizenship
and Public Affairs, Syracuse University (and fellow MuniGover!), I’d
like to request your participation in a very
brief online survey to help us develop some empirical data on this
very subject. Once we can get a snapshot of where we are today, we
intend to develop some analysis on where the gaps are and how we can
When completed, we plan to do a seminar to review and discuss the results with anyone interested. I expect that we’ll also be able to
share some best practices and lessons learned from the experience that
will likely also help you take your own organization to the next level
of engagement and implementation.
So please, take a moment to answer these few simple questions – share your pain, share your success!
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