Corporate storytelling is a very powerful, and neglected, change management tool. Key points of a new book might be useful in supporting storytelling with those who aren’t fans. Here are a few excerpts from an article about the book, The New Science of Meaning:
- Based on research using functional MRI to measure what happens while people are…
Frustratec at OMB’s approval process for conducting external surveys? Good news!
OBM’s “Fast-Track” program reportedly takes five days! HowTo.gov has a great resource section called How to Collect Customer Feedback.
And always remember, you don’t need OMB approval to conduct surveys or other feedback instruments within your agency. It’s only…[Read more]
To Mark’s point about ideas simply overwhelming the organization’s capacity, I see a straightforward communication solution.
As I conduct organizational assessments, I often ask employees if they know how decisions are made that affect their jobs. Very few do. It’s usually just a black hole to them, so they make assumptions that are generally…[Read more]
I think this conversation is pointing in the right direction. Engagement means inclusion.
The basics of an internal communication program include a staff of internal communication specialists who develop and deploy internal communication plans that help employees with line-of-sight between their jobs and the agency’s priorities. This includes…[Read more]
Jeff Brooke replied to the topic Creating Mobile/eBook Versions of Large Govt Publications in the forum Communications, Citizen Engagement, Customer Service 8 years, 2 months ago
I believe that both GPO and GSA offer e-publishing services.
Jeff Brooke started the topic New report (today) and ranking of federal leadership – what have you seen leaders do to improve comms in response to this survey? in the forum Communication Best Practices 8 years, 3 months ago
Report released this morning (4/26) about federal leadership, based on further analysis of the Federal Employee Viewpoint Survey 2011 data. Bottom line: Communication is the top issue.
QUESTION: Have you seen evidence of senior leaders taking the FEVS seriously? If so, what did they do?
- “Leadership is the most important…
Very nice summary. Does anyone know what convinced these agencies (clipped below) to adopt it? Any chance to share the analysis they did?
- Department of Justice
- National Aeronautics and Space Administration
- Environmental Protection Agency
- U.S. Dept. of the Interior – Fish & Wildlife
- National Institute of Science and Technology
- U.S. Department of…
Jeff Brooke replied to the topic How do you report activities up through your org.? in the forum Communications, Citizen Engagement, Customer Service 8 years, 7 months ago
Dave – I don’t have an answer for you, but I’ve heard this complaint from many large agencies. It seems that the starting point needs to be finding where the reporting requirements are coming from. To Steve’s point, I suspect many are coming through what ever office deals with plan execution. But I suspect other reporting requirements emerge from…[Read more]
Regarding the topic below of “how long before employee buy-in.” This depends on the type of change and the effectiveness of the change program. Communication won’t work without a brooder change program.
Incremental change can be solved with good formal communication (written stuff, briefings) that properly explains the change and the reason why.…[Read more]
Elena – the measures you note are what I call “fitness” measures. They are important, but you’ll find more value in assessing communication outcomes.
Outcomes include the behaviors the client needs out of the employees, as well as the knowledge and feelings your communication is trying to convey to encourage the targeted behaviors. Survey…[Read more]
When I was at GPO, we included employee and retirees only in our death announcements. Deborah, I think you saw our electronic billboard system–we used this for all death announcements.
My only suggesting is that whatever boundaries you create, be sure to announce the policy and have it posted as a reference. Of course, this works best when…[Read more]
Jeff Brooke replied to the topic Employee (internal) Communications at Federal Agencies? in the forum Communication Best Practices 8 years, 11 months ago
I’ve done internal comms in government for 20 years and have a presentations I offer to agencies that are getting stated. Give me a call and we can discuss. After an overview, I can also give you a boatload of how-to’s dealing with commuication planning, deployment and assessing outcomes, and even PDs for staff.
Similar to Michael’s comment, GPO has an emergency communication system that sends e-mails, text and voicemails during emergency situations. Employeescan set it up for any device. “Alert Server” is the product. We have another system that will interrupt all computer screens with an emergency message–a minor feature of our NetPresenter system.…[Read more]
Jeff Brooke replied to the topic Would greatly appreciate examples of government internal blogs in the forum Internal Communications 10 years, 9 months ago
I’ve seen this work well in many organizations. The World Bank is a good example. A few features that made it work:
– Time and topic bound. It’s not just open-ended–there’s a specific issue for a limited time.
– By attribution
– Submitters check a box agreeing to the “rules of the road.”
– They are reviewed–some do this prior to posting, others…[Read more]
At GPO, we do a printed version of our weekly electronic newsletter one day later. We also have a system of wall-mounted monitors throughout our facilities–these have been very effective in reaching non computer users.
You might be interested in attending tonight’s meeting of IABC DC. CORPORATE BLOGGING: A Revolution in Corporate Communications. We hold our monthly meetings right at Ballston Metro. Wlak-ins are welcome.
“At IABC/Washington’s April chapter meeting, you will hear from the woman who wrote the book…[Read more]
We used to hold an annual employee picnic–since most of our agency is in the DC area, it as possible. Participation wasn’t good (being held on the weekend), so we moved it to an annual luncheon with a DJ. We fund it through fund-raisers, and we are expanding this to allow payroll deduction for people to make donations. You can’t use appropriated…[Read more]
All – I’m director of employee communications at GPO, and I’m part of the Federal Communicators Network. We are hosting a 3 hour breakfast seminar on Tuesday about social media. I’ve closed the registration as we hit the max, but I can fit you in if you’re interested. Drop me a line on [email protected]. We’re located in DC near Union Station.
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