Jeffrey Levy replied to the topic When Should An Organization Abandon Social Media? in the forum Communications, Citizen Engagement, Customer Service 7 years, 1 month ago
Oh, I LOVE this! When I speak about social media strategy, I ask people ‘what’s the first thing you should say when your boss says “go get me some of that social media!'”
My answer: why? If you don’t know why, you shouldn’t start yet.
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