Jeffrey Levy replied to the topic When Should An Organization Abandon Social Media? in the forum Communications, Citizen Engagement, Customer Service 7 years, 1 month ago
Dannielle, I didn’t see the question as being “should we abandon social media?” Where did Andy or his colleague ask that? I mean, as you can imagine, I agree wholeheartedly with you arguing the answer is emphatically “no.”
But I think the answer to the question he did ask (“should we keep doing this podcast”) is rooted in, you know what I’m going to say, so sing it with me: mission, tool, metrics. 🙂 Which is pretty much what Joe and Andy said, so I won’t repeat it.
But I would always, ALWAYS, say to kill things that aren’t working without apologizing. We have, and we’ll continue to. But only after doing that analysis and determining there’s nothing more worth doing.
I’m very tickled you quoted me, though. 🙂
Finally, I disagree strongly that we should abandon everything and get on text. Yes, many people are texting. But not everyone. Me, for example: the only texts I get are from my daughter. Not even both daughters – just one.
BTW, I think your niece’s saga, and your analysis, deserves its own blog post!
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