Catch22, in my opinion, they are both equally important.
It’s not the number of connections you have, it’s how many people believe in you or your product, and how engaged do they become when you have their attention. That being said, if you don’t have an audience to share your product/service/skill, how can you be successful?
If you have a valuable product/service, and you are using social media within your market, you should be able to capitalize. The key is “within your market”, in my opinion.
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