Justin Kugler started the topic Social Media Strategies for Public-Private Partnerships? in the forum Forum Discussions 8 years, 5 months ago
I could use some help from the GovLoop crowd. In my day job, I am a strategic relationships manager for the International Space Station National Laboratory Office at Johnson Space Center. I facilitate the research planning and program integration for commercial payloads and educational projects for the ISS.
I’m also an active blogger and social networker, so that I also means I’ve ended up as the admin for our social media accounts on Facebook and Twitter. If you follow @ISS_NatLab, that’s almost always me in the driver’s seat.
Now that NASA has selected a non-profit organization, the Center for the Advancement of Science in Space (CASIS), to begin negotiations to manage the National Laboratory, we’re about to enter a transition period. One of the missions of CASIS will be to do the kinds of marketing and outreach that NASA, as a government agency, cannot.
I’ve been asked to put together a brief proposal on how to best manage this partnership in regards to social media. We don’t want to step on CASIS’ toes, but we (along with @ISS_Research) have already built a substantial following that will need to be moved through this transition as seamlessly as possible.
If anyone has any suggestions or can point to good literature on social media partnerships, I’d be grateful. Beyond my training as an intel analyst, I don’t have any formal education in communications or media strategy. I’m just a systems engineer trying to help tell the story of all the good work we do on the ISS.
Poll of the Week
Could your inbox use a little more awesome?
Sign up to get a daily dose of awesome gov-focused resources, trainings, blogs and articles to help you do you job better.