MPI Knowledge Exchange: The Strategic Value of Meetings and Events
Date : 16 March 2010
Category : General
The meeting industry crisis and the global economy have created the conditions for a tipping point in the way we define meetings. Because of the media attention meetings have received lately, planners and suppliers have an unprecedented opportunity to influence the way key decision makers view the strategic value of meetings and events. You can help leaders see that meetings are not a cost center, but rather, a strategic investment that can transform organizations and even economies. You now have the chance to literally change the world through meetings.
This session will bring together three of the top subject matter experts on the Four Elements of Strategic Value:
Susan Radojevic, president of The Peregrine Agency will cover Portfolio Management, Mary Boone, president of Boone Associates will address Meeting Design and Jack Phillips, Chairman of the ROI Institute, will share their ideas regarding Measurement. In the area of Advanced Logistics you will hear about the opportunities for suppliers of meeting services and facilities.
We encourage participants to read the white paper by Mary Boone, The Case for Meetings. We will be covering a lot of material, so this pre-work is essential to getting the most out of the session.
When:Tuesday, March 16, 2010 8:00 AM – 6:00 PM
Where:Waterford at Springfield
6715 Commerce Street
Springfield, VA 22150
Shuttle will be provided from Metro
Click Here To Register Online: http://www.pmpi.org/__calendar/calendar.php?op=view&id=910
Poll of the Week
Could your inbox use a little more awesome?
Sign up to get a daily dose of awesome gov-focused resources, trainings, blogs and articles to help you do you job better.