I recently attended a fantastic event hosted by 85Broads, White & Case Women’s Initiative, and Ms. JD featuring the inspiring Laura Liswood. Afterwards, as I networked and chatted with other women there, I met two women from the U.S. Department of the Treasury. We talked for a bit and then performed the ritual business cardRead… Read more »
When both Apple and Twitter announced new advertising platforms, I admit, I got more than a little nervous. One of the things I love about Twitter and my mobile apps is that I can engage with the brands I love without companies pushing their products and services on me. I wondered, in a time whereRead… Read more »
To be fully effective, government agencies must raise awareness of their programs and the important work they do on behalf of the public. Branding is crucial to these efforts. Yes, branding. Though government agencies rarely use the word, branding is just as important in the public sector as it is in the private and nonprofitRead… Read more »