Leonard Sipes replied to the topic Your Fear of Social Media—I Don’t Have the Staff or Money in the forum Communication Best Practices 8 years, 5 months ago
Hi Bob: First, I don’t make a dime off social media and to those I help, I do it for free.
There is so much evidence as to the growth of social that the benefits are self-evident. Your points are accurate that it’s not all it’s supposed to be which applies to every form of communication and advertising.
Not all are going to engage “but” the offer is there and many “do” engage.
Government, associations and nonprofits have a wonderful opportunity to communicate and serve. And it’s more affordable than ever.
The train left the station years ago. If you feel more comfortable on the platform, so be it.
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