Marie E. Hardy replied to the topic How have you described/defined the relationship between branding and citizen engagement to your management? in the forum Communications, Citizen Engagement, Customer Service 7 years, 4 months ago
I just read an interesting pdf book about the art of the “story” and using it as strategy for branding. May be by sharing a story that people can connect with, it will engage them and educate them about the benefits of branding. Whether sharing with administrators or the public, a good story is relatable. Not sure if this will give you any ideas, but worth the read: http://www.storyjuicing.com/. I read the book to see how I could explain to my colleagues the relationship between culture change and innovation with the use of story to engage public service employees. For us, the service they provide to the public is the brand.
Poll of the Week
Could your inbox use a little more awesome?
Sign up to get a daily dose of awesome gov-focused resources, trainings, blogs and articles to help you do you job better.