Mark Kane replied to the topic How Can We Help Congress Have a Better Perception of Federal Employees? in the forum Human Resources 7 years, 11 months ago
I agree with others that a public campaign is the best way to go. When it comes to government employees, the military has by far the best public perception. Why? Because the recruiting arm of the military acts as positive publicity for them as well.
Incredibly, OPM has done very little to seek to mirror the publicity for government employees. To be fair, in recent years (April 2010) it was noted in the Federal Times that OPM was going to seek to create similar efforts, but it hasn’t come to fruition yet as far as I can see. As public sours on government, OPM aims to ‘re-polish’ federal image
I think the We Love Public Service website was a good effort, but how well was it publicized? It doesn’t really seem to do much other than give an outlet to gush about public servants.
Last year the Partnership for Public Service had a contest of sorts where government employees submitted “commercials” about how important public service is. There were some great PSA type ads, but who saw them outside of the choir of our own audience?
There needs to be a focused campaign with a simple theme, posters, flyers, broad use of social media, and if possible, a nationwide Ad Council ads. I mean, this is freakin’ important! If we can teach people to Give a Hoot, Don’t Pollute, or that Only You Can Prevent Forest Fires … then why can’t we proliferate and increase awareness of the positive use of taxpayers’ dollars through public service and investment in our own country!
There’s been no such Ad Council campaign that I’m aware of … why not?
The campaign could include a mascot of sorts … heck, Uncle Sam and Lady Liberty would do a fine job.
Come on OPM … less talk and more action!
Poll of the Week
Could your inbox use a little more awesome?
Sign up to get a daily dose of awesome gov-focused resources, trainings, blogs and articles to help you do you job better.