Mary Yang replied to the topic Facebook Ad Campaigns – Driving Likes to “Discover a Career at NIH” in the forum Technology 6 years, 11 months ago
I don’t disagree with Justin about using likes as a metric, but if this is a first stab at something like, a basic metric such as a like may be helpful in measuring initial success. I do agree that a better goal would be the number of resumes received via Facebook. This would be the ultimate measurement for success for this project. (Funny timing: I just got this email as I replied to your post – Can you really measure a Facebook ‘like’?).
In looking at your page, if you’re measuring engagement, have you considered asking more questions of your audience? Maybe your ad campaign can incorporate thought-provoking/intriguing/funny questions that draw people in to your Facebook page.
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