Mary Yang replied to the topic Engaging w/Followers of Federal Blogs in the forum Communications, Citizen Engagement, Customer Service 6 years, 11 months ago
Is there a reason you’re looking to send messages to followers? I’m assuming the responses below that involve legal counsel refer to contact with specific individuals. Would you still need legal counsel if you just surveyed your entire audience without tracking who they were?
An idea would be to get perspectives from everyone who reads your blog by using a survey tool (you can use free survey tools such as SurveyMonkey or possibly SurveyGizmo) and posting a blog entry asking for responses. You could create the survey so that it starts off with some self-identification — “do you subscribe to this blog to receive updates when new entries are posted?” If yes, then they get certain questions, including questions on content that they found most useful and that they want to see more of in the future. If no, then you can ask why not, and ask them the same kinds of content-focused questions. (I should note that this kind of survey may require you to pay for the tool — usually free survey tools don’t allow you to do something this robust, but I could be wrong.)
As an alternative, with WordPress, you could always use a Poll plug-in, and after every post, you could insert a “was this blog post informative/useful?” poll and gather data that way too. That would take longer, but would also be fairly specific with regard to useful content.
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