I think this is a really interesting idea, one that has been researched across various disciplines. Even more importantly, I believe the idea of branding a nation and understanding how that is done from both a marketer’s and a consumer’s point-of-view, is an area for potential growth. I would be interested in hearing what research you have done and are doing, what countries you have focused on, and your overall thoughts.
I am a graduate student at Georgetown University in the United States, in a program called Communication, Culture, and Technology, and think this has great potential for a research project or a culminating thesis. I am very interested in how communication (specifically television and new media) effect perceptions about a brand or a country for that matter. For example, although the message doesn’t come directly from government, things like television shows create a portrayal of America that might be vastly different then reality. Take “Dallas” for instance, is the middle of the country exactly like J.R. and the rest of the cast experience? No, but it puts the “country-western” idea in the minds of those who have not been to the US or various parts of the US.
I’m very curious to hear your thoughts and your expertise! How does the design and “campaign” change when a negative image has to be overcome?
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