Nancy Heltman replied to the topic Facebook Pages: Local or Topic? in the forum Communications, Citizen Engagement, Customer Service 7 years, 5 months ago
Resources and doing it well is key. We have 35 Virginia State Parks and like the National Parks we have fans committed to individual parks. But we do not have the resources to properly manage all those pages. So we developed a page for Virginia State Parks and manage that one well.
Having said that I also claimed all of the mace pages, set them up with a cover photo and info. People can check in there but we send folks who see the page to the main page.
If an agency is not location centric it is fairly easy to set up a tab that has location based info for folks who might need local contact info. Check out Lujure.com as with their tool you can make any URL a tab in FB that functions completely within FB.
I have heard that FB has rolled out support for a main page with local locations for large commercial brands so hopefully they will send that feature down to us soon.
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