Nolan Lemon posted an update 11 years ago
@3cywigvpoyoz0The answer to that question depends on a number of things, including but not limited to subject matter, audience, and goals. My agency is the Animal and Plant Health Inspection Service (APHIS), a part of the U.S. Department of Agriculture’s Marketing and Regulatory (MRP) Programs. Within APHIS, the divisions and their missions are diverse.
Overall, my agency is proactive when it comes to outreach. Often, we don’t have to visit the dentist’s office until we request resources or want to break convention. 🙂
Currently, there’s a groundswell within the Department and its agencies to determine Web 2.0 strategies and guidelines. The problem–many of the Department’s agencies may not even employ effective Web 1.0 strategies, so understanding 2.0’s landscape and its fast-moving currents toward technology adoption is a challenge for them. Also, employees cannot visit many social media sites to see what’s being published about USDA and APHIS, so achieving enlightenment rests on the shoulders of those who have passion and vision to embrace these new opportunities.
Our first official venture into social media was with the launch of SaveOurCitrus.org campaign, which included media posted on Facebook, Twitter, and Flickr. But, that’s the exception and not the standard.
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