Activity

Cialdini is incorrect, insofar as “modern life” = “now.” We’re nowhere near society’s ability to amass and exploit data; the limit has yet to appear on the horizon.

Dump tons of undifferentiated data on the street with no reliable reference tools, and the time required for the group to sort and organize it will look, to the uninitiated, like a data overload–but it’s a natural consequence of a data dump that wasn’t adequately thought-through. The key is to provide not merely the data, but the analytical tools that make the data quickly comprehensible.