In my latest Web Analytics Management post, I’ve presented a KPI framework based on what the founders of KPIs had in mind. It’s a lot different than what currently pass as Web Analytics KPIs:http://www3.semphonic.com/e/2512/q4OVx/AJDN8/353755438
Gerry McGovern’s post from today also touches on the same themes.
Look forward to your thoughts and comments.
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