In Drive, Dan Pink describes the “Whose Purpose is it Anyway” exercise as a way to help motivate a team or employees. I think it could also be a very useful method of brainstorming a mission statement or even a very high-level starting point for a strategic plan.The exercise lets people express what they think the organization’s purpose is.The exercise is described on page 5 of the PDF at http://danpink.com/PDF/typeifororgs.pdf
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