Posts By Steph Gray

The Digital Comms Planner

At Helpful HQ we’re a big fan of tools like the Lean Canvas or our friends Comms2Point0′s Comms Planning tool (PDF). A simple plan on a page or two that sets out what you’re trying to achieve, how you’ll know if you’ll achieve it, and what you’ll do to get there is more useful thanRead… Read more »

Small Umbrellas

Here’s a conversation that I have quite frequently during training courses when we play Dave Briggs’ evergreen Digital Engagement Game: Me: So, tell me how you’ll implement your plan… Team: Well, we’ll [do creative stuff with social media] and work with our stakeholder group to get the message out to the audience. Me: So, areRead… Read more »

Buzzfeed, Lego and Government Communication

Every Scot would be £1,400 better off each year by staying part of the UK, Government analysis shows, apparently. Some people feel it’s wrong that civil service communicators are campaigning against a ‘Yes’ vote in this autumn’s referendum. Though it makes me feel a little queasy*, that’s OK, it’s UK Government policy. That’s what they’reRead… Read more »

On freelancing

The giant of local government social media at the coalface, Dan Slee, has gone freelance. I’m not sure why I’ve not written up Dan as one of my digital heroes here before, because he certainly is one. He’s the kind of innovator it’s hard to dismiss – someone with deep journalism and government experience, Zen-likeRead… Read more »

Fêting failure

I’ve always suspected there’s a damn sight less success around than people claim, and a damn sight more dumb luck and hidden failure brushed under the carpet. There’s a lovely piece by John Coventry on failure over on Wonkcomms today that really struck a chord with me: I’ve always thought that being on the frontlineRead… Read more »

Keeping up with our clients

Our clients do some jolly interesting things online. Of course, I would say that, but they really do: everything from podcasting about alternatives to Trident to fighting dodgy landlords, arguing for involving the public in deciding how to deal with Syria to arguing the case for reorganising A&E departments. Like a lot of digital agencies,Read… Read more »

What public consultation can look like

I’ve been a bit grumpy lately that use of digital tools to engage the public creatively around policy consultations has stalled. Sure, there’s some good tweeting, and some creative ministerial webchats, but not much that tackles the showstopping barriers of impenetrable language, lengthy response forms and boring or loaded questions. What BIS has done withRead… Read more »

All the news that’s fit to print

It’s silly season, so here’s my contribution. A few months ago, my mouse hand slipped and I found myself the owner of one of Berg’s Little Printers, a small thermal printer which prints on receipt paper and connects to the internet. It delivers ‘publications’ like the weather forecast, a crossword puzzle, or a quote ofRead… Read more »

Opening up

Twenty years ago, before regular people had the web, I was a 13 year old discovering a hybrid database/scripting application called HyperCard. One of my early projects was a random number generator for the newly-launched National Lottery, which incredibly, made it onto the cover floppy disk (’3MB of great software!’) one of the early editionsRead… Read more »