Stephanie Noble replied to the topic How Do You Determine If Your Gov 2.0 Iniative is Successful? in the forum Government 2.0 Club 9 years, 3 months ago
Check out http://www.padennoble.com/politics/darrin-sharif-newark-political-social-media. Like private organizations, campaigns have a bottom line, that’s votes. The donations are great and allow for payment of methods to obtain votes. The metrics often lend perspective and insight, but in the end it’s about the bottom line. How many re-tweets, friends, fans, comments, shares, etc. does it take for someone to be a committed voter. In traditional GOTV efforts, we analyze touches. Same with an online campaign that complements the traditional door knocking.
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