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Forum Replies Created
October 24, 2011 at 8:17 pm #143998
Your page should friend other pages but that’s a very passive tactic. Look outside of Facebook to drive traffic to Facebook. If you’re note going to do sponsored engagement ads or stories, think about blogger or influencer outreach where someone relevant and credible drives the conversation.
I’d suggest a detailed conversation with a word of mouth agency with experience in those areas. I work for M80 and having done work for the pharmaceutical industry with all of it’s regulations and restraint was quite a challenge.
January 27, 2011 at 10:09 pm #103031
Excellent presentation. Well thought out. This is the type of presentation I’d love to see the version 2.0 and 3.0 of over time. The vendor landscape changes so quickly. Presentations can be devoted entirely to the software solutions for social media measurement. Right now I’m liking Sysomos and little knowns JamiQ and Sumbaa. http://www.facebook.com/socialmediamonitor
What’s your top three?
January 17, 2011 at 3:34 pm #120639
Plan with the end in mind (the end being campaigning once again). Hire a professional, not the college intern (though the professional may be college age). Take a cue from New Jersey Governor Christie who hired a Director of New Media. The hire was about 25 years old at the time. Use it where it makes sense. Mayor Booker’s use of Twitter during the blizzard was timely, appropriate, and relevant.
August 24, 2010 at 2:59 pm #96791
Check out http://www.padennoble.com/politics/darrin-sharif-newark-political-social-media. Like private organizations, campaigns have a bottom line, that’s votes. The donations are great and allow for payment of methods to obtain votes. The metrics often lend perspective and insight, but in the end it’s about the bottom line. How many re-tweets, friends, fans, comments, shares, etc. does it take for someone to be a committed voter. In traditional GOTV efforts, we analyze touches. Same with an online campaign that complements the traditional door knocking.
August 24, 2010 at 2:55 pm #104764
The candidate, now councilman, for whom I’ve served as Director of New Media, the Honorable Darrin Sharif. Check him out on Facebook. He’s the Central Ward Councilman in Newark, NJ who beat an incumbent backed by Mayor Cory Booker. Social media use helped him connect with populations typically ignored during campaigns.
August 24, 2010 at 2:19 pm #98344
Has this position been filled?
August 24, 2010 at 11:23 am #108845
Sounds great. I’d love to meet with you. Will check out the site and do some research. Look forward to speaking with you prior to meeting.
All the best,
August 24, 2010 at 2:27 am #108172
Agreed. So difficult for orgs to get out of the traditional mindset. Let alone thinking that college degrees contribute to New Media expertise or qualifications.