Steve Lunceford replied to the topic What’s the buzz about Census Ads at This Sunday’s Super Bowl? in the forum Forum Discussions 9 years, 3 months ago
Joanne, great comms campaign built around the SuperBowl buy. One thing you could/should look at adding is a bit more interactivity, perhaps @ing some of those who are questioning the dollars spent and sending them to the FAQ. Only pushing out to your Twitter followers will only spread the message so far – you can increase that reach by directly engaging (yes there’s some risk in that approach, but also reward).
Blogged about the great job you did: http://bit.ly/crq7xm
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