Ted McLaughlan replied to the topic Why aren’t you leveraging mommy bloggers and building your agency’s “brand”? in the forum Miscellaneous 10 years, 11 months ago
Question #1, “leveraging the power of Mommy bloggers” – it’s not simply about leveraging this niche, but operating a full-scale Internet Marketing campaign, much as any commercial concern is doing. SEO, PPC, vertical ad networks for both contextual and placed/direct advertising, optimization of messaging on social media and file-sharing sites, etc.. The biggest hurdle, in my opinion though, is the non-real-time, slow-moving governance required for approving budget and content production/distribution onto a real-time driven Internet, where ROI isn’t always clear (but can be gauged along many different facets). All “public engagement” and “public relations” departments of many governmant agencies should include dedicated Internet Marketing swimlanes, operating as part of a larger, though updated, marketing and communications strategy (that itself is aligned with an updated digital asset/content management strategy).
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