Teri Centner replied to the topic Are Fewer People Seeing Your Facebook Page Posts? in the forum Communications, Citizen Engagement, Customer Service 7 years, 7 months ago
I’ve been hearing a lot of chatter lately because Facebook now requires page administrators to pay to promote their updates if they want their content to be seen by *all* their fans. If they do not pay to promote their posts, only about 10% of their fans will receive updates on their Facebook feeds. Details are available at https://www.facebook.com/business/fmc/guides/reach.
Fans can do the following to keep RECEIVING ALL POSTS: – Hover your mouse over the “Like” button near the page’s name (or on the gear symbol next to it)- In the drop-down menu select “ADD TO INTEREST LISTS”.
– Then create an interest list (and make a name for your favorite sites). – When you view that interest list you will see ALL of the posts from your favorite pages and you won’t miss anything important!
Some pages are starting to send these instructions to their fans, but other people I know are abandoning their fan pages and going back to being an “individual” who gets friended instead of liked. (I hope that makes sense.)
I don’t run a government FB page, but do I run three fan pages for volunteer organizations, which is why I’ve been pondering this change. I think I’m going to stick with them. Each organization may have the need at some point to run small advertisements with budgets of $50 or less. The page should also make us easier to find whether people search Facebook or Google, since pages get cataloged by Google.
Here are a couple of posts I’ve found that address the new normal: http://www.nonprofitquarterly.org/policysocial-context/…http://www.relaystationmedia.com/2012/10/9-ways-facebook-pages-can-avoid-paying-for-promoted-posts/
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