A side benefit of the complete openness is you could virtually eliminate fraud and abuse. The Bell, CA debacle would never have happened if everyone in the local government knew what was happening at the top. You cannot keep that many mouths quiet.
The old idea of brand is changing. It is not what the company is telling folks it wishes its perception to be. The brand becomes what is viewed by the majority participating in the conversation. Today’s best web 2.0 savvy organizations understand this change.
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