Forum Replies Created
May 30, 2014 at 3:35 pm #182173
9 years. that is all. I am due for a change.
March 15, 2013 at 3:40 pm #177291
I think the question is, when is social media going to be integrated in an overall outreach strategy that communicates salient messages to targeted audiences in a cohesive, branded way? Like traditional media, print, tv, radio, outdoor, direct, etc.; social and mobile need to take their place in the tool box and be used as part of an overall communication strategy. Having 100 + accounts, much the way that having multiple logos, leads to identity confusion, dilution and cannibalization. When these tools are fully realized as a medium – not a method, the babble will quiet.
November 7, 2012 at 5:58 pm #171926
we have been invited to work with IC’s, in “work,” what was conveyed to us was, “you identify the set-aside RFP’s you are interested in, and we become your sub. Once we land the business, we will manage the rest.” When I was naive enough to ask one of these IC’s, “Why would X Company be interested in an advertising or marketing contract,” the answer was, “The Federal Governments likes us, we do everything for them, all the time and they love us.” In essence, what they were asking us to do was find opportunities we could win and deliver the spoils to them. The whole time, telling us just how lucky we were to be invited into their inner circle.
October 21, 2011 at 8:10 pm #144227
The social web is the wild west. Your organizations reputation is out there to be discussed, commented upon, and banged around like a piniata. Being able to write FBML and manage a tweet deck and having been on facebook since it was MySpace does not make you a marketer, the same way that my owning a scalple does not make me a surgeon.
Consumers are stalked, targeted, algoed, re-targeted, sliced, diced and delivered in way that ten years ago, only an evil genius would have imagined. The force unleashed when technology and branding colided is evoloutinary. The massive consumer shift from hunting and gathering on the web to reliance on casual constellations of people exchanging information ala the watercooler is a profound, and at the core is an idea of trust and respect – the new digital comodity.
Marketing success comes from sophisticated strategies that involve harnessing the power of social media. Deftly managing consumer demographics, trends, behavior, user experience, value propositions, branding, messages and the two way conversation that is at social medias core are the skills that required to win in this space. Further, strategic messages are amplified effectively with orgizational policies that govern the social engangement that most of your staff is already doing. Listening is vital and understanding the scalability of successful campaigns are not just mental excercises.
I caution industry from investing too much time into a “if-you-build-it-they-will-come” social media strategy. I am not knocking Community College Students – there are a couple at my house now painting. Reach out to marketing experts to help guide the messages and deliver a high value, relevant user experience that creates affinity. Anything less is throwing your energy into the cocophany of noise that consumers are tuning out at alarming rates.
Or, just give away a lot of free stuff. But if you do, understand the difference between being popular and being relevant.
October 21, 2011 at 1:58 pm #144231
Just because I have a scaple, doesn’t mean I am a surgon.
May 13, 2011 at 9:05 pm #124717
Do you need it to be rights managaed or are you just using it in a closed room? Is it ambiant sounds or is it part of the presy? We have alot of cleared libraries and resourses in our Vid. Prod. Studio – give me some more details and I can point you at some stuff.
May 13, 2011 at 9:02 pm #130254
Who knew – is it all in the Public Domain?
May 3, 2011 at 3:25 pm #129613
Dave, I would recommend you use a moderator / time-keeper / scribe that will give you the opportunity to participate with your team as a peer. Begin with various brain-stroming and idea generation activities to get peoples juices flowing and set the tone for an honest exchange of ideas. Then, move into a period of time where you address specific topics related to your team. Be really specific about what you want to take away. Establish ground rules at the start including caviats about judgement, etc.
I have found that the more ideas that are generated, the more constellations of ideas result. I caution you not to do anything for too long. Change up groups, remove favorite ideas, use post it notes and generate a report within 48 hours of the activity.
I hope that helps. I have moderated many sessions where my clients grapple with who they are and what goals they can agree to in the crafting of mission and vision statements. If you need any additional insight, feel free to call me: Tina, 202-342-0222
April 12, 2011 at 10:36 pm #127867
Who do you recommend sourcing to secure QR’s for the Federal Space? I understand concerns about trapping data, have you identified vendors that don’t collect or that The Feds feel is not a security risk? I think having presenters offer up the QR’s offers a great opportunity to “socialize” the message about the use of the codes and drive trial by those who may be percieved as late adopters.
Anthony’s poster may have been overwhealming to an audience that is unfamiliar with the technology, but it would have made a great bag stuffer where the recipient could use the information on their own time.
April 12, 2011 at 7:46 pm #127873
Thanks Len. I agree, a place for everything. A little more detail: we had anticipated a QR being part of the visual brand inventory we were recommending. It didn’t make the cut (It was likely replaced with an Eagel or a Flag!)
From what I have been reading, measurable success with QR’s is relegated to events and location based venues (airports / resturants). Except, as Anthony points out, unless is it in the G space.