Yun-Mei Lin replied to the topic Save the English language – destroy “utilize,” “leverage” and what else? in the forum Acquisition, Contracting, Procurement 8 years, 3 months ago
I went back and re-read Mark’s comment. I agree with what he said about misusing completely legitimate terms in these new-fangled annoying ways. I also want to point out a disturbing trend that I’d like to see discontinued: the coining of new phrases to describe age-old concepts. I don’t know whether it’s a trend towards attention-grabbing or concept-patenting or what, but when we have a new term popping up in business that means the same as something that already exists, why can’t we just use the term that already exists?
I work in HR – my center when I arrived in 2007 was called “Human Capital Management” and a year or two later, we officially changed our name “back” to “Human Resources Management.” Um.. whatever happened to the “Personnel Office?”
I was recently at a Big Lots to shop for a new couch. We saw some excellent deals posted for 0% interest/same as cash on a plan they called “Price Hold.” When we asked an associate about it, she very honestly and quickly told us it was their term for Layaway. Retail stores have been using “Layaway” for decades; why coin a new phrase just for Big Lots?
Is this a trend others would like to see disappear?
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