I absolutely have business cards – 1 set for my Office, 1 set for my super hero alter ego as a Bureaucrat Jedi.
My Agency would cover them, but I prefer to pay out of pocket to design my own. I have double sided, glossy cards with rounded edges. If my cards could talk, they’d say “PLEASE DON’T THROW ME AWAY NOOOOOO!!!!” They are the labor of love, and it shows – like a tiny gift from me to you upon meeting that says, I care enough about you to give you something nice, even though we’ve never met.
I see business cards as an investment – they are too often a missed opportunity to define your personal brand with something tangible. My business cards send the signal that not only do I want you to know who I am, I want you to remember me. Some people eschew paying out of pocket for them, and I get that. I prefer to think of it another way: if you could leave a lasting, favorable impression by giving somebody a dime, would you do it? My business cards are just dimes stamped with my name and a little lego Jedi.
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