Posts By immixGroup

Navy Yard Tragedy May Prompt Increased Physical Security and Big Data Investments

by Lloyd McCoy Jr., Senior Analyst Look out for increased investments in technologies related to physical security and background checks in the wake of the mass shooting at the Navy Yard. That is, once the government reopens for business. Law enforcement officials are confident the perpetrator, Aaron Alexis, a federal contractor, gained entry to theRead… Read more »

New Data on How to Reach Government Customers

by Allan Rubin, Vice President, Marketing As today’s government shutdown clearly illustrates, it’s hard to get anything done when two parties are so far apart in their beliefs. Could the same communication breakdown be occurring between government marketers and our prospective customers? At some point (hopefully soon), they’ll be back at their desks browsing theRead… Read more »

A Look at the Next Two Weeks…And Beyond

by Steve Charles, Co-founder and Executive Vice President With the Washington Nationals now eliminated for sure from this season’s baseball playoffs, Washington the city and the market can focus fully on handicapping the possibility of a government shutdown next week. Just in case, the White House issued a memo this month on agency operations duringRead… Read more »

What you need to know about the new Defense Health Agency

by Lloyd McCoy Jr., Senior Analyst We are one week away from the largest reorganization of military health in the Defense Department’s history – the formation of the Defense Health Agency (DHA). The new agency promises to be more than just a rearranging of desk chairs as it will change how the Defense Department handlesRead… Read more »

Will New Travel Per Diems Further Erode Event Attendance?

by Allan Rubin, Vice President, Marketing It’s time for your federal customers to dust off their backpacks, can openers, and camping tents. If they want to attend any trade shows or conferences next year, those “roughing-it” items will probably come in handy. The General Services Administration (GSA) just released its fiscal year 2014 travel perRead… Read more »

Salesmen Need To Be Coaches At Fiscal Year-End

by Steve Charles, Co-founder and Executive Vice President Your customers need your help. Not just your products and the requirements those will fulfill, but your personal help to get fully justified purchase requests to contracting shops who can issue the order before the end of the fiscal year. I spoke on a panel discussion lastRead… Read more »

Cyber Security Information Sharing Gains Momentum

by Lloyd McCoy Jr., Senior Analyst Cyber security information sharing initiatives between government and industry took a major step forward recently with the appointment of Daniel Prieto to the Department of Defense (DOD) Chief of Information Office where he will be charged with enlarging information sharing between the Pentagon and the defense industrial base. Prieto,Read… Read more »

Can Industry Use Mobility to Build a Smarter Federal Workforce of the Future?

by Thomas O’Keefe, Senior Analyst In five years, government won’t even be thinking about mobility, according to some of the speakers at AFCEA Bethesda’s Mobility Technology Symposium earlier this month. No, it’s not that mobility is going away – what the speakers meant was mobility’s strong forward momentum will mean it will become ubiquitous andRead… Read more »

DHA to Save Pentagon $2.4B – But Consolidation Means Opportunity

by Rick Antonucci, Analyst The Department of Defense (DOD) recently stated that the new Defense Health Agency (DHA) is slated to save the Pentagon about $2.4 billion over the next 6 years, NextGov reports. The DHA will be composed of the TRICARE Management Activity (TMA) and the Joint Task Force National Capital Region Medical Command,Read… Read more »

A Cautionary Tale for Federal Marketers

Rita Walston, Senior Director, Client Marketing Virginia Governor Bob McDonnell has been apologizing a lot during the past few weeks, and the scandal that many say has seriously damaged, if not derailed, his political career should be a cautionary tale for those of us who market to the federal government. The governor and his familyRead… Read more »