Joe Flood replied to the topic How Do You Get an Agency to Support Its Own Campaign? (FCN Lunch-and-Learn follow up) in the forum Communications, Citizen Engagement, Customer Service 6 years, 7 months ago
Storytelling is a great way to communicate information. We are story-telling animals. We relate to complicated issues through stories – that’s why the evening news so often uses “real stories” as a way to illustrate complicated topics like Medicare or Social Security. For the Weather-Ready Nation initiative, we try to use stories to like in this article on Wireless Emergency Alerts: Real Stories. It is the stories of real people whose lives were saved by a wireless emergency alert.
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