Joy Fulton replied to the topic Do you have a Social Media Policy? Do you need one? in the forum Forum Discussions 11 years, 2 months ago
Network Solutions Social Media Guidelines
Employee Social Media & Blogging Guidelines:
Communicating online has potential risks for you and for the company. As a result, every employee needs to understand the risks. The following are some of the risks to communicating online via different social media outlets.
Unauthorized or inappropriate commentary or posts online can:
* Get the Company, and you, in legal trouble with the U.S. and other government agencies, other companies, customers or the general public.
* Diminish the Company’s brand name by creating negative publicity for The Company, owners and partners as well as yourself or your team.
* Cause damage to The Company by releasing non-public information or proprietary information.
* Cost us the ability to get patents or undermine our competitive advantage.
* Cost you your job at the Company.
Most of these risks can be avoided by just being careful and responsible and using common sense and sound judgment. Here is a summary of the important rules to follow to avoid getting in trouble when blogging or engaging in other forms of online communication activities. Violation of any applicable company policy may result in disciplinary action up to and including termination of employment.
Important rules to follow when blogging:
1. Do not disclose or speculate on non-public financial or operational information. The legal consequences could be swift and severe for you and The Company.
2. Do not disclose non-public technical information (for example, code) without approval. The Company could instantly lose its right to protect its intellectual property or proprietary information. If you have any question about whether the information is proprietary, please contact the Legal Department for input prior to posting.
3. Do not disclose personal or private information about other individuals.
4. Do not disclose confidential information, The Company’ or anyone else’s.
5. Do not discuss company policies or work-related legal proceedings or controversies, including communications with The Company attorneys.
6. Do not post negative content or defamatory, libelous, offensive or demeaning material or other types of content that may relate to drugs, alcohol or tobacco, pornography or other offensive or illegal material.
7. Please check the Topic Taboo List below for topics that employees are prohibited from discussing in any online posts.
8. Do not post others’ material, for example photographs, articles, or music, without ensuring they’ve granted appropriate permission to do this.
9. Follow The Company’ Systems Security Policy (see in particular sections on Personal Websites, Blogging and Online Communication) and the Code of Business Conduct and Ethics and uphold The Company’ reputation for integrity. In particular, ensure that your comments about companies and products are truthful, accurate, and fair and can be substantiated, and avoid naming specific customers or generally disparaging comments about individuals.
10. If you are writing about a current product that The Company offers, coordinate with the appropriate Product Manager to ensure the accuracy of your content.
11. Always use your real name, not an alias or a made up name in blog posting, comments on blogs or forums especially if you are posting on behalf of The Company.
12. Do not plagiarize material (using content that is already published). Failure to follow this could subject you to termination and legal liability for you and The Company.
13. All posts about company products must be consistent with marketing and advertising laws.
15. If you have a question on any of the above or whether you should post information, please contact the Public Relations, Legal Department or the Ethics/Policy Department.
Topic Taboo List
Consistent with the The Company Employee Social Media and Blogging Guidelines, please do not write any content or postings that involve or related to the following items:
* Topics in which The Company is involved in litigation or could in the future: (i.e. policy, customer disputes, etc.)
* Non-public information of any kind about The Company, including, but not limited to, policies and strategy
* Illegal or banned substances and narcotics
* Pornography or other offensive illegal materials
* Defamatory, libelous, offensive or demeaning material
* Private/Personal matters of yourself or others
* Disparaging/threatening comments about or related to anyone
* Personal, sensitive or confidential information of any kind
Also note if your company is publicly traded you will need to make sure all statements/comments/posts etc. comply with SEC rules and regulations that govern such companies. Here is an example of Intel’s Social Media Guidelines. They are really good guidelines. Lastly, for companies that are located outside the U.S. there are likely more regulations that need to be considered depending upon the country the company is in.
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