kathy kyle replied to the topic What are the top 10 common mistakes to avoid when planning a communication strategy? in the forum Communication Best Practices 7 years, 11 months ago
Failing to “Brand” the initiative.
Your brand is the promise you make to your stakeholders – your audience, your team, your sponsors – everyone. It helps to enable you to stay on message, aligning your social media strategy to your overarching communication strategy and goals.
More than just a logo, tagline, CMYK codes and fonts, your brand evokes an emotional response from your community of interest, creating engagement and ownership in a given initiative,project or effort.
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